streaming app
Multimedia platform that delivers a comprehensive VoD and television experience
At United Cloud, we partnered with EON to redefine their digital streaming experience across platforms. The goal was to transition from a traditional broadcast-oriented interface to a modern, user-centric experience—one that leverages content recommendations and personalization to help users quickly find what they want and enjoy seamless browsing.
Problem Statement
The legacy TV3 platform was functional but lacked modern usability features such as smart recommendations, intuitive discovery paths, and streamlined navigation. Users often had to browse manually or rely on linear menus, which led to frustration and disengagement.
Our challenge was to reshape the platform to be intuitive, adaptive, and content-forward, encouraging users to explore more and return frequently.
Objectives
Deliver a modern, cohesive user experience across multiple platforms (web, mobile, STB).
Enable users to easily discover content through personalized recommendations and relevant categories.
Build a scalable design system to unify visual and interaction patterns.
Ensure accessibility and usability across multiple languages and regions.
Understand user needs, motivations, and challenges regarding content recommendation. Also, gather insights on how users interact with different features in competitor apps.
Research & Planning
We started by gathering insights through:
User interviews with current platform users to understand pain points
Analyzing platform analytics to find drop-off points
Studying competitor platforms like Netflix, HBO Max, and regional players to benchmark features
Mapping out user journeys and frustrations with current navigation
Key Insight: Users wanted faster content access and more personalized content without excessive navigation.
Ideation
From research, we identified key opportunity areas:
Personalized home screen
Improved search with predictive results
Browsing by genres, moods, and trending topics
Multi-language support with adaptive layout and content tagging
We ran multiple ideation workshops to sketch out concepts and map solutions.
Prototyping
Using Figma, we developed low- to high-fidelity prototypes that covered:
A dynamic homepage driven by content relevance
A modular, responsive design that adapted across STB, web, and mobile
A redesigned player experience with better control UI and episode management
User onboarding flow to collect viewing preferences
Testing
We conducted remote usability testing with participants from various language backgrounds to validate:
Ease of navigation
Clarity of content presentation
Effectiveness of content recommendations
Language switching behavior
Findings: The personalized homepage reduced time to content by 40%. Users appreciated the clarity and structure of content sections.
To modernize the "TV3" streaming experience, we designed a personalized, content-first platform that works seamlessly across web, mobile, and set-top boxes. Our approach centered on user needs, enabling faster content discovery, smoother navigation, and a visually consistent interface across devices.
Personalized Homepage:
Dynamic content rows based on user preferences, viewing history, and trending content—reducing the time to find something to watch.
Smart Navigation:
Simplified menu structure and search with predictive results, allowing users to access what they want with fewer clicks.
Scalable Design System:
A custom-built design system ensuring visual and functional consistency across platforms, adaptable to multi-language and multi-region use cases.
The redesigned TV3 platform achieved significant improvements across user satisfaction, engagement, and overall usability
Positive User Feedback
93% of users reported higher satisfaction with the new experience
Personalization
40% reduction in time-to-content, thanks to improved discovery and navigation
Iterative Approach
Design consistency improved across 3 platforms, enabling faster development cycles and onboarding